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Are You Losing Clients, Networking, and
Marketing Opportunities to the Craziness of 2020?
Discover how to book PODCAST guest spots and take your business to the
next level of visibility and trust through the power of podcasts!
Let the numbers speak
- They got the attention!: 68 million people in the US are listening to podcasts weekly, and 50% of US homes identify as podcast fans.
- Generations X, Y, and Z make most of the listeners: 48% of podcast listeners are under 35, and 32% are under the age of 50.
- Podcasts attract a wealthy audience with 45% of listeners reporting a household income over $75k vs 35% for the total population.
- Podcasts are the place to connect with well-educated audiences that are ready to buy!
- 27% of the US podcast listeners have a 4-year college degree – vs 19% for the total population.
- Podcast listeners listen to an average of 7 shows per week.
* according to Podcast insights
Want to get your message in front of more people (from the comfort of your own home)?
Want to attract more followers and subscribers who are ready to take real actions (and not just leave likes)?
Want to promote your business without getting all salesy (and convert people by simply having a good-old conversation)?
Want a proven step-by-step System to get on podcasts and amplify those interviews for profit (while connecting with movers and shakers in your industry)?
I’m a former journalist turned media connector known to be a personal growth cheerleader.
In the last 4 years, I’ve booked well over 400 podcast interviews for coaches, authors and personal growth thought leaders.
My mission is to help people like you spread powerful ideas on topics of health, wellness, wholistic business, spirituality and personal growth.
And after 400+ bookings, I have no doubts that podcast listeners are just the right audience, ready to receive new transformational ideas!
I can’t wait to share everything I have learned with you and help you become the next podcast idol and experience the growth this media can bring you.
How Being A Podcast Guest
Accelerated These Businesses
Life and Business Coach,
Founder of The Soul Frequency
I really appreciate Natasha’s work and the exposure she brought to my business. I cannot believe how much confidence I have achieved in the last six months simply by doing these podcasts. I’ve also sold my online course and my individual coaching packages directly after podcast interviews have been published. It has been incredibly helpful for me.
Over the past 2 years, Natasha has grown our reach (my husband & mine) to well over 150 podcasts combined, countless articles, and platforms. When my husband’s book was released, there were podcast interviews coming up every day. This ensured continuous sales and fresh audiences for the book.
Best Selling Author,
Emotional Leadership Coach
We were just ecstatic with the results we have seen! We received both traffic and sales from two of the podcast features.
PhD, Serial Social Entrepreneur,
We worked with Natasha for the launch of my book. I got plenty of podcast interviews – more than I honestly wanted to do. But I toughed it out because those shows really help move sales of my book!
If you are a coach, an author, or an entrepreneur who
wants to reachnew audiences…
- If you have a message that NEEDS to be heard…
- If you offer a transformational service that is ready to be known and talked about …
- If you are getting ready to launch your bestseller…
- If you are on a mission to help others transform…
I’d like you to click the button below and join my course
“Podcast Idol: How to get booked and steal the show”
In this course, I would walk you through every step you need to take to become an
IN-DEMAND PODCAST GUEST. This is the exact process I used to book over 400 interviews. I will be sharing everything: from platforms I use to strategies I developed over the years, to the exact scripts I send out as pitches.
Casting the Net
During the first 6 months of 2020, 383,678 new podcasts debuted. That’s more than the whole of 2019 debuts, and the number is still climbing. In this module, we’ll talk about finding shows which are relevant to you and your business goals.
How to find podcasts that are hungry for your kind of expertise and personal stories
How to find podcasts that will help you drive business
Podcast hosts and producers are bombarded with pitches every single day. In this module, you’ll learn how to make sure that your message stands out.
4 ways to find anyone’s email online
My secret trick to getting a reply
How to write a pitch that stands out
Be Your Brand
It does not matter if you just launched your business last month, and your social media followers include your high-school friends and a pizza-delivery service. There are popular shows out there who’d like to hear from YOU!
How to write a professional bio and present yourself
How to get hosts and producers curious about your expertise
How to maximize your chances of getting a reply
What to do if you don’t have “credentials”
Conversations That Sell
The beauty of podcasts is that you don’t need to be an expert marketer or salesmen to get listeners interested in your brand and your product. Podcasts are probably the only media where a simple old-fashion conversation is all that’s expected from you.
How to promote your course/service/book through personal stories
What are soundbites and how they turn you into an irresistible guest
How to prepare for the interview and maximize the outcome of the exposure you get
Promoting your business through podcasts is relatively low-tech. Still, few little hacks would make the process so much easier for you.
I’ll share the exact scripts I use to pitch different shows and the exact pros my team uses to select high-impact headlines.
Intro emails for cold contacts
Follow up messages to get attention
The formula for writing your bio and byline
Exclusive Interview with
Christine Baird, former producer of The School of Greatness by Lewis Howes
School of Greatness is leading the charts of most popular podcasts in the world, with over 150 million downloads and regularly appearing in the top 50 podcasts globally. Under Christine’s careful supervision, the show went from XXX to XXX downloads in 4 years. Needless to say, she has seen all kinds of pitches: the good, the bad, and the ugly. In this interview Christine shares:
What got her to open emails
What she is looking for in a perfect guest
Few hacks on connecting with the hosts and producers
One thing that’s more important than your credentials
TIME SENSITIVE BONUS
PA Training Kit
Do you want to get all the benefits of podcast exposure but have no time to do the pithing yourself?
For limited time only you can get my complete PA Training Kit with your purchase of Podcast Idol!
Step by step videos explaining how to use course swipe files
Pitch Submission Tracker
Press Kit Template
Trello Board ready to be assigned to your assistant.
What Others Say About the Course
Laise de Oliveira
Updated 3 Months ago
Practical, insightful - I feel like I got a complete podcast strategy out of this. I just gotta write it down, get it done. Thank you!
Updated 3 Months ago
Natasha's online course is absolutely amazing, super-practical, highly informative, and very easy to assimilate.It's very well structured, the videos are just the right length and completing.It have a great foundation my own publicist. I know how to write a pitch, how to research suitable podcasts efficiently,how to write a picth-worthy bio, and why soundbites are so important-to just name a few of thing I highly beniftted from.I can not recommend this course strongly enough.It's a gem.
Updated 3 Months ago
Amazing programme, got a tonne of value
Updated 3 Months ago
I loved this course! Natasha made it so simple and practical.I feel equipped to take action,to go out there,and also be prepared! A guide that only a high-priced consultant would usually give you,telling specifics and secrets,not only generic concepts.it's short and to the point,so you don't need to read anything else to start.Just take this course!
Updated 3 Months ago
This course is amazing! Full of fantastic information with actionable steps the whole way through. After taking this course i feel 100% ready to start pitching myself to podcasts AND ready to master the podcast interview itself. Thank you Natasha for providing so much value to us!
By the time you are done watching the last video, you’ll have everything you need to start promoting your business through the power of podcasts
Discover how to build an indestructible brand, populate the first page of google search with results relevant to you and your business and start attracting leads that ADORE you
PEOPLE ARE LOVING THIS COURSE BECAUSE:
- No technical knowledge is required. If you know how to send DMs and emails, you are all set to start booking interviews.
- It’s an effective way to attract new clients. Just a quick interview can result in a number of inquiries for your service, and those are very, very warm leads!
- You’ll be building your expert status. When your followers see you’re being featured in a podcast interview, they recognize you as an expert.
- It’s free. Rocking your marketing through podcasts does not cost you anything but your time. Nearly every other marketing channel, from advertising to social media, would require investment.
- Your interview will stay with you forever! If someone googles your name and ends up listening to your interview from a few years ago, they can still become a customer!
- It does not feel like selling. An interview is just a conversation. You’ll be doing what you love: engage in deep, insightful conversations. Just hearing about your life and your work is enough to sway many people to enquire more. This is the most natural way to attract customers.
What kind of podcast interviews can I land using this system?
How much time will it take to go through the course?
How long will it take to see results?
I’m focused on generating clients, would podcast tours help?
I don’t feel comfortable talking about myself, should I still do this?
I don’t have much experience speaking in public, would that still work for me?
Who is Natasha Zo?
Natasha is a former journalist and founder of her boutique PR agency. She personally landed media exposure in podcasts, TV, and magazines to her clients as well as training her 4-person team who had no prior experience in PR. Using the Podcast Idol system, her agency helped launch a number of Amazon Bestsellers, and elevate the number of coaches and authors into a whole new level of recognition.
Will this system work for me if I’m in the early stages of my business?
If you are just starting and aren’t ready to invest big dollars into advertising yet, promoting through podcasts is just the right path for you to go. You won’t require any marketing budget, but also, unlike other marketing tools, talking on podcasts won’t require marketing experience either. You just need yourself, your laptop, and passion for your mission. The Podcast Idol System will do the rest for you!